Reporting to the Senior Enterprise Marketing Manager, the Interactive and Design Partner oversees the planning, design, and production/implementation of creative and interactive services that are provided corporate-wide. Taking a cross-divisional approach, this role provides overarching support to each division, as well as leads and/or supports special marketing projects related to graphic design, brand management, web/app development, and digital transformation.
Essential Functions
Web Development
- Supporting front-end web development services, such as wireframe creation, designing user experiences and interfaces, configuring website elements, and applying brand styling/standards (using HTML, JavaScript and CSS).
- Providing input to guide back-end web development, such as supporting the planning of how core logic is structured, networks are configured, APIs are implemented, and databases are built/integrated.
- Facilitating and guiding stakeholders through current state assessments, gap analysis and use case development for websites and mobile applications.
- Supporting roadmap development for website platforms working with divisions and associated stakeholders.
- Securing/managing the inventory of URLs/domain names across divisions and corporate entities.
- Co-managing vendor agreements and relationships specific to website development and support.
Brand Management
- Building and managing a Rohit Brand repository to house and keep inventory of creative across all brands.
- Managing brand creative standards across all divisions and corporate entities, including how they are applied as well as evolve over time.
- Controlling the upkeep (refinements and additions) to each of the brand style guides.
- Monitoring and reporting on public use and mention of the Rohit brand names, this includes across news media and customer reviews, flagging issues for attention/action as needed.
- Contributing, guiding, and overseeing delivery of brand activation plans across divisions.
- Providing agencies/vendors with brand direction.
- Monitoring and reporting on trends and innovations (across industries) in terms of how brands are being activated, delivered, and building relevance.
Creative Services
- Co-developing a resource strategy, to establish corporate procedures/guidelines on what to produce in-house versus having outsourced.
- Introducing an end-to-end productivity workflow pipeline to manage design, approval, production, and implementation stages of creative projects.
- Co-approving proofs and creative deliverables produced by agencies/vendors for divisions and corporate entities.
- Providing/supplementing graphic design services across divisions and corporate entities, including managing project schedules, preparing/presenting rough drafts, guiding copy development/refinement, designing collateral, ensuring quality assurance across various media, leading stakeholder review/feedback processes, trafficking creative and collaborating with agencies/vendors as required.
- Collaborating with Marketing Managers and Executives across divisions or at the corporate level to deliver creative presentations.
Special Projects
- Leading the planning and delivery of special projects, as well as participating in project teams and corporate committees as a subject matter expert.
- Performs other related duties as assigned.
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