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Senior Director of Marketing

The Senior Director of Marketing for West Edmonton Mall Property Inc. will strategically drive innovative marketing and communication initiatives to propel business growth and enhance brand awareness and visibility. This role will champion a culture of creativity and accountability, steering a dynamic team towards surpassing business goals in sales, growth and customer engagement.

Primary Responsibilities:

  • Creating, developing and leading all marketing related strategies and innovations while developing tactical plans to exceed marketing expectations for all aspects of West Edmonton Mall Property Inc.’s business operations including Retail, Parks and Attractions, Hotels, Events and all related promotions and services.
  • Developing various forms of local, national and international campaigns, sponsorship programs, and mutually beneficial business partnerships to target key segments to increase and strengthen brand awareness, customer buy-in, engagement, visit frequency, and duration of stay through both traditional marketing methods as well as a high level of focus and energy dedicated towards digital marketing strategies, campaigns and technology.
  • Leading, managing and inspiring the staff of the integrated marketing team including professionals in the retail, attractions, hotels, events, tourism graphic design, public and community relations, interactive and digital and social media marketing divisions within the department.
  • Acting as a key member of the senior leadership team within the organization and utilizing data a strategy to focus the Marketing initiatives and efforts on the most effective campaigns, activities and partnerships to drive traffic and maximize revenues.
  • Conducting business presentations and campaign pitches while being called upon for public speaking opportunities and acting as a media spokesperson to help further enhance West Edmonton Mall’s public image within various markets and industries.
  • Analyzing and evaluating both existing and potential marketing promotions, strategies, business alliances, events, and loyalty programs while achieving targeted results and ensuring timely and effective execution of marketing tactics and programs.
  • Integrating new and innovative marketing related technologies and enhancements to improve the user experience and maximize the operational performance of all marketing activities and programs while ensuring that objectives are achieved within budgets.
  • Overseeing all media planning and buying while measuring KPIs in collaboration with West Edmonton Mall tenants, external clients, vendors, entertainment liaisons and talent for various events and campaigns.
  • Working on various company related marketing-based projects and responsibilities as required.

Desired Qualifications:

  • A minimum of seven (7) to 10 years of experience in Senior Management/Executive level marketing positions with large, multi-faceted, fast paced and ever evolving business environments with well-known brand identities.
  • Completion of formal post-secondary education in marketing, commerce, communications or a related discipline to the role from a respected post-secondary institution.
  • An innovative, creative and self-driven marketing professional with the ability to lead various teams, projects and manage multiple simultaneous priorities.
  • Brand development experience and extensive interactive and digital marketing strategy expertise with a strong knowledge of various social media platforms, integration campaigns and strategy development is required.
  • An established professional and respected member of the marketing community with strong business relationships, connections and industry contacts.
  • Excellent communication and negotiation skills with experience in media buying and a high level of comfort with acting as a public spokesperson required.
  • Working knowledge of the marketing needs for the shopping center, retail, attractions, tourism/destinations, or entertainment industries is a definite asset for the role.

Terms of employment:

  • This is a full-time position that generally works Monday through Friday but is required to have professional flexibility for specific on-site and accessible for special projects, events or special situations.
  • This position is also eligible for participation in our 4-day work week program.
  • This is a salaried position that will depend on experience and qualifications.
  • Must be able to pass a basic security clearance.

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