Partner, Marketing Technology

THE ORGANIZATION

Rohit is an entrepreneurial company deeply rooted in the Rohit family legacy. Rohit believes that bravery is bold, and they thrive on pushing boundaries in the residential construction, commercial property and land acquisition industries. As an entrepreneurial company, they are committed to innovation, excellence, and creating thriving communities.

Rohit operates in Edmonton, Calgary, Saskatoon, Regina, and Ottawa. Founded with a mission to redefine residential construction, commercial property, and land acquisition, Rohit has consistently pushed boundaries to foster thriving communities. Their commitment to excellence and entrepreneurial spirit distinguishes them within the industry. With a vision for growth and expanding market opportunities, Rohit Group has 5 key divisions being Rohit Communities, Rohit Homes, Rohit Rental Living, Rohit Commercial and Rohit Health.

Rohit Groups vision, mission and values are:

Vision: Expand across North America, enriching the communities in which we serve.

Mission: Make communities better by taking a bold and uncompromising approach.

We encourage boldness: Risk taking and confidence to make decisions are the underpinning of our success.

We operate with ingenuity: We conduct business with an entrepreneurial spirit. Drive, perseverance and grit are how we roll.

We never lose our community focus: A community-first approach leads to meaningful change, big and small. We leave our mark through our actions.

We harness the strength of our people: Empowering employees to reach their full potential because we know we are stronger as a collective sum of our parts.

They operate under the leadership principles of:

• Accountability
• Excellence
• Resilience
• Transparency
• Urgency
• Continuous learning
• Efficiency
• Grit

For more information on Rohit, visit https://rohitgroup.com/. For a complete position description, please visit: Partner, Marketing Technology - ProFound Talent

THE OPPORTUNITY

Reporting to the Enterprise Marketing Manager, the Marketing Technology (MarTech) Partner will be responsible for leading marketing technology product ownership, service automation, and digital marketing, working within a team that supports all markets and brands within Rohit Group. This role demands significant specialization and expertise and the ability to collaborate with stakeholders across company divisions. The successful candidate will conduct gap analyses and build business cases for future technology investments to align with business objectives.

Rohit is seeking a professional with strong technical skills who has marketing and business experience who has the drive and GRIT to progress projects forward in the face of challenge, efficiently managing the changes. The successful candidate will act as a liaison between the marketing team and IT where they will be collaborating with IT to implement business solutions and acting as a trusted advisor for stakeholders.

RESPONSIBILITIES

Marketing Application / Platform Product Ownership

• Serving as the product owner for marketing applications and platforms, including corporate websites, mobile applications, and platforms for CRM, advertising, direct email, marketing data management, marketing performance dashboarding, and others.
• Collaborating with divisions, IT, leadership, and stakeholders to gather product requirements for marketing applications / platforms.
• Developing and communicating product vision to divisions, IT, leadership, and stakeholders.
• Collaborating with divisions, IT, leadership, and stakeholders to develop multi-year product roadmaps for marketing applications / platforms, including scope, budget, and timing.
• Maintaining and prioritizing product backlogs based on business ROI, user feedback, IT priorities, and corporate direction.
• Working with divisions, IT, leadership, and stakeholders to plan and oversee marketing application / product releases.
• Overseeing knowledge management and training of MarTech platforms.
• Supporting division and corporate strategic planning by advising on MarTech options, considerations, and opportunities.
• Collaborating with divisions, IT, leadership, and stakeholders to produce formal documentation surrounding stakeholder/business requirements, technical specifications, project plans, status updates, and training procedures.
• Managing MarTech vendor agreements and relationships.
• Monitoring and reporting on industry trends, best practices, and experimentations surrounding MarTech.

Digital Marketing

• Corporate governance and processes surrounding maintenance, enhancement, and development of corporate websites across divisions.
• Collaborating with agencies to design and effectively execute digital strategy.
• Collaborating with Marketing Managers across divisions, leading search engine optimization activities, including competitor analysis, search word assessment, keyword content integration, Google AdWords campaign management, A/B testing, and other activities.
• Establishing and managing the structure of digital advertising and analytics accounts across the division.
• Supporting divisions with social media strategy development and implementation (particularly channel, growth, engagement, and content strategy).

Service Automation

• Leading automation of personalized omnichannel engagement across brand touchpoints and CRM platforms.
• Automating social (online) listening, sentiment analysis, and issues flagging / management (leveraging tools, such as Sprout Social, Meltwater, Brandwatch, etc.).
• Centralizing and automating dashboarding of campaign, channel, and customer analytics.

FIRST YEAR – MEASURES OF SUCCESS

• Full understanding of the marketing technology stack and have identified opportunities to meet business and monetary objectives.
• Have successfully recommended products gaining buy-in and stakeholder support.
• The organization is well informed of emerging marketing technology, trends, and opportunities.

THE INDIVIDUAL

Given the pivotal role this individual will be expected to play in achieving the strategic objectives of the company and in supporting the success of the organization, it is essential that the successful candidate possess the following core competencies, experience, and attributes:

Education

• Bachelor of Commerce in Marketing or related field or equivalent post-secondary education.

Experience 

• Minimum of 3 years experience with proficiency in managing digital marketing, marketing technologies, and service automation.
• Experience in product ownership and leading a product roadmap with internal stakeholders is an asset

Competencies and Knowledge

• Technical Expertise in Marketing Technology
• Business Acumen
• Financial Aptitude
• Self-Direction and Accountability
• Interpersonal and Communication Skills
• Adaptability and Learning Orientation

Personal Profile 

• Curious mindset.
• Strategic thinker.
• Exceptional communication skills.
• Ability to digest lots of information.
• Analytical and critical thinker.
• Ability to evaluate options and stay unbiased.
• Focused customer-centric approach.
• Has “grit” pushing past obstacles and barriers
• Adaptable.
• Innovative Mindset.
• Highly Accountable.
• Able to respond and pivot quickly to new initiatives and business needs.
• Respectful of others.
• Positive attitude and energy.
• Collaborative.
• Highly organized with good time management skills.
• Self-motivated with the ability to work independently and without supervision.
• A positive attitude when faced with adversarial situations.
• Exhibits sound judgment.

COMPENSATION

An excellent compensation package awaits the successful candidate.

LOCATION

Edmonton, Alberta

WORK ENVIRONMENT

Monday – Friday in office, with occasional flexibility for necessary situations.

HOW TO APPLY

For the opportunity to join Rohit Group in the role of Partner, Marketing Technology please email your resume to DreamBig@profoundtalent.com referencing Position ID #ADID-877318

Should you have an inquiry regarding this position, please contact Tammy Berge @587-200-0114 Ext. 103

For further information on ProFound Talent Inc. please visit: www.profoundtalent.com

EQUAL OPPORTUNITY

ProFound Talent is a woman owned and operated business, recognized and certified by Women Business Enterprise (WBE). We pride ourselves in supporting equity, diversity, and inclusion initiatives in our recruitment processes and in our work environment, where every individual feels valued and respected. We welcome applications from all qualified individuals to which you may confidentially share your accommodation needs at time of application. We will adjust our processes to ensure you have an inclusive, fair, and respectful experience that allows you to represent yourself in your unique and most authentic way. 

* We thank all applicants for your submissions, however only candidates being considered for this role will be contacted. *

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